© 2003-2007
MML Consulting


Annamay in Mexico:
An American Toy Company Considers Expansion to a Mexican Maquiladora.

A role-play simulation designed to teach
cross-cultural negotiation strategies. (2003)



Maureen Maguire Lewis
The Fuqua School of Business, Duke University


Senior Editor

Dr. P. Roberto Garcia
Kelley School of Business
Indiana University



Instructor's Book: 124 pages, including appendix and bibliography.


Level of Difficulty

Appropriate for undergraduate and graduate students, executive education, and Business Spanish classes, cultural and business courses, organizational behavior courses.


Issues Involved

Outsourcing factories and jobs to foreign countries; Mexican political and economic landscape; maquiladoras and special economic incentives offered by Mexico; comparative manufacturing environments in the U.S., China and Mexico; labor, crime, and drug issues in Mexico; issues of women in Mexico.



A fictional company, Annamay Designs, Inc. is a thirteen-year-old manufacturing company, specializing in designing and assembling original dolls, doll furniture, and doll clothing. It runs a single factory in Apex, North Carolina. Grace Donovan, the CEO of Annamay Designs, faces a crucial decision. As a result of increasing orders, increasing labor and operations costs, Donovan must soon decide whether or not to outsource to a Mexican maquiladora.

Grace Donovan and her two closest advisors travel to Tijuana, Mexico to investigate the possibility of outsourcing some or all the manufacturing to a maquiladora.


To Order

You have two ways in which to purchase our Complete Student Packet materials:

1) You may personally, via credit card or purchase order, order the Student Packets. Each separate packet contains roles for eight students. You will receive these materials through the mail.

2) You may also ask your students to purchase the role to which you assigned them. In that case, the student needs to go through PayPal, using either a debit or credit card. (Simply click the "Buy Now" button corresponding to their assigned role, below.) Once the student's account has been verified, the student receives his/her individual role packet by e-mail attachment in a PDF format.

If you have any questions, please call 919.475.6442.

Item Number Title Unit Price* Ordering
AM01 Complete Instructor's Book $70.00
AM02 Complete Student Packet
(contains materials for 3 Mexican roles, 3 American roles and 2 process observers)
($12 per student)

For Individual Students:

Item Number Title Unit Price Ordering
AMUS1 US Role 1: Ms. Grace Donovan $12.00
AMUS2 US Role 2: Mr. Ronald Frieberger $12.00
AMUS3 US Role 3: Mr. Lester Chang $12.00
AMUS4 US Role 4: Process Observer $12.00
AMMEX1 Mexican Role 1: Doctor Leonidas Jose Ocampo Aguirre $12.00
AMMEX2 Mexican Role 2: Licenciado Oswaldo Martin Perez Mendivil $12.00
AMMEX3 Mexican Role 3: Secretario Alfonso Diego Izquierdo Echegaray $12.00
AMMEX4 Mexican Role 4: Process Observer $12.00


* Prices do not include shipping costs.

Click here for ordering information

Payment Options and Sample Pages

If you wish students to buy their own role-play packets, they may do so through our PayPal account. To discuss payment options or look at sample pages, please contact info@culturescrossing.com.