© 2003-2007
MML Consulting

Jeneryn in India


Jeneryn in India
Should a U.S. Medical Transcription Company Outsource Service to India?

A role-play simulation designed to teach
cross-cultural negotiation strategies. (2006)



Maureen Maguire Lewis
The Fuqua School of Business, Duke University


Senior Editor

Dr. Arvind Phatak
Carnell Professor of Management and International Business
Executive Director of Global Management Studies and CIBER
Temple University



100 pages


Level of Difficulty

Appropriate for advanced undergraduates, graduate students, and executive training levels


Issues Involved

Offshore outsourcing to India; the medical transcription industry in the United States and India; the advantages and disadvantages of offshore outsourcing as well as the political, economic, and privacy issues involved in outsourcing confidential medical records.



Katerina Poliakov, CEO of Jeneryn Medical Transcription Services, faces a compelling and frustrating challenge: The U.S. medical transcription industry is projected to grow by 20 percent annually and the job outlook for medical transcriptionists is quite healthy.   However, the number of qualified MT workers in the U.S. shrinks every year. Without workers, Poliakov cannot sustain her 14-year old company.

Reluctantly, she decides to investigate the world of offshore medical transcription in India. After initiating due diligence of several Indian firms, she and her company officers will travel to Chennai, India to perform deeper diligence, and possibly negotiate an outsourcing agreement with an Indian company.


To Order

You have two ways in which to purchase our Complete Student Packet materials:

1) You may personally, via credit card or purchase order, order the Student Packets. Each separate packet contains roles for eight students. You will receive these materials through the mail.

2) You may also ask your students to purchase the role to which you assigned them. In that case, the student needs to go through PayPal, using either a debit or credit card. (Simply click the "Buy Now" button corresponding to their assigned role, below.) Once the student's account has been verified, the student receives his/her individual role packet by e-mail attachment in a PDF format.

If you have any questions, please call 919.475.6442.

For Instructors:

Item Number Title Unit Price* Ordering
J01 Complete Instructor's Book $70.00
J02 Complete Student Packet
(contains materials for 3 Indian roles, 3 American roles and 2 process observers)
($12 per student)

For Individual Students:

Item Number Title Unit Price Ordering
JUS1 US Role 1: Katerina Poliakov $12.00
JUS2 US Role 2: Maggie Aharoni $12.00
JUS3 US Role 3: Theo St. Paul $12.00
JUS4 US Role 4: Process Observer $12.00
JI1 India Role 1: Dr. Ajay Srinivasan $12.00
JI2 India Role 2: Mr. Vidyarana Paranjpe $12.00
JI3 India Role 3: Ms. Nanda Malhotra $12.00
JI4 India Role 4: Process Observer $12.00

* Prices do not include shipping costs.

Click here for ordering information

Sample Pages

To discuss payment options or look at sample pages, please contact info@culturescrossing.com.